Understanding the Basics and Benefits of OTT Analytics


Before we discuss about OTT advertising, it is important to first know what OTT is for. OTT is known as Over-the-Top television/media, which is considered as an online streaming option for television and movie content without the need for a traditional TV contract. It is possible for you to gain access through the use of your PC, smart TV, tablet or your smartphone. Learn more about this company here. 


Using the Smart TV

Recent studies made by the Video Advertising Bureau Reports said that there are more than 70% of people who use the internet who uses an OTT service for at least once every month. These kind of services in fact continue to grow for both the overall users and how frequent it is used. They also have estimated that in the year 2022, there’s going to be more than 190 million users for OTT on every month. 


There are some OTT service that are paid and do not have ads with it, but you could still find some which have ads so that they are able to provide support for the service either with the paid or not membership. But these kind of ads are not sold or are purchased like the ones on traditional TV advertising. It closely resembles more the digital video advertising. 


There are various benefits that can be obtained from the audience insights platform. Some of it are as follows:


Reach is Larger


OTT before could never boast that a large reach was in fact good for the platform. However it has grown fast over the last few years and is now able to reach a much larger audience. A fact is, OTT now comes with a larger reach than other types of platforms.


Comes with Stronger Targeting

Targeting would be another benefit of OTT. The business may actually select their geographic location, topics that they need to advertise as well as their demographics. A targeting like this is not possible on traditional TV advertising and can actually help reach the right kind of audience. It will also help in reducing the possible waste advertising resources and increase the efficiency of advertising.


Best Analytics for Advertising

Most of the OTT platforms are able to offer analytics for advertising. This would usually include view data as well as impression. There are some platforms that could offer a lot more types of data and could segment the data through placement or targeting.


Budget is Flexible

The ability to target and track views would allow flexible budgeting. There are in fact fewer impressions that can be bought for a specific target audience to increase the efficiency and to also minimize the expense.


We are now facing a big shift in technology and a lot of consumers also adopted with the online video consumption. Learn more about audience analysis here: https://en.wikipedia.org/wiki/Audience_analysis.

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